You do not have to hire an expert designer to develop a sensational and appealing cover picture. There are numerous terrific FREE tools you can use to develop or edit your images. One of my absolute favorites is Canva. They offer designs specifically for Facebook covers; suggesting you don’t need to think if your image is the right size or format. And if you can’t discover what you’re searching for in their broad choice of free templates, you can select from lots of, lots of others that will still only cost you a buck!
- Be mindful of moving your fans to your e-mail list
While Facebook is a very useful and effective marketing tool, bear in mind that you will never really ‘own’ your audience. Your interactions with your Facebook fans will constantly be restricted by Facebook’s algorithms and filtered feed. For this reason, it is essential to make certain you’re always moving your fans to your email list. Among my favorite ways to do this is to promote a valuable free Ebook in exchange for an e-mail address!
- Ask questions to improve engagement
Some entrepreneur are still utilizing Facebook as a way to relay a one-way message to their fans. However, Facebook works best when you use it for two-way discussions. Among the very best ways to do this is to use concerns in your posts. Ask your audience for their thoughts and viewpoints, then make sure to respond to their feedback.
- Speak With Facebook Insights to find out which kinds of posts resonate with your audience
I like to consider Facebook Insights as my own personal Facebook advisor. You don’t require to guess at which types of posts are getting the most engagement with your audience! Frequently consult your Insights to see which post types and topics are resonating with your audience … and after that post these regularly!
- Post image quotes
If you follow me on Facebook, you understand I LOVE to utilize image quotes! They’re simple to develop using a range of totally free tools, and are fantastic for getting likes, remarks and shares. Simply overlay a funny, inspirational or motivation quote (your own or someone else’s) on an attractive background, and after that share it on your page. Here are some of my preferred free tools for creating fantastic graphics!
- Use Buzzsumo to find new material ideas
Fed up with publishing material that gets no traction? Use a complimentary tool like Buzzsumo to find the most popular material for a given topic. Plug in a pertinent topic, and Buzzsumo will provide you a list of the most popular content on that topic, based upon the number of social shares.
- Offer special deals and promotions
42% of people like a brand name page to get coupons or discounts. Overlay graphics with advertising content or discount coupon codes, and share it on your Facebook page. You can also develop a Facebook offer from your page free of charge; I like to use offers to promote a complimentary infoproduct like an eBook. This is a great way to move your fans into your internet marketing funnel! (see # 2 above).